The Nitto Tire King of the Hammers Powered by Optima draws fans from all over the world. Different experiences, different accents, and different walks of life make the Lakebed an eclectic mix of awesome. “Run what you brung” is the rule – as brand new JK’s speed across the desert beside custom off-road rat rods and old school Suburbans. The King of the Hammers is an all-inclusive mix of people and rides brought together by their love of speed and a desire to unplug from the real world for a week. Weather it’s heading back to the campfire or charging from Backdoor to Hammertown to see the winner cross the line, there are no rules when it comes to what you drive.
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